Yep, that’s right. It’s not about selling the house or finding buyers. Bold statement? We Realtors and other sales professionals usually have our mind on one thing and one thing only. MAKE THE SALE! While this is all good and true and certainly paramount to our financial life; the end result is an accumulation of what we did to get there. It’s like wine. The process of wine making takes approximately 3 years from harvest to pour and a lot of stuff in between. Correct temperatures, good soil, appropriate watering, just the right amount of sun, how and when the grapes are picked…… The list goes on and on until you’re sitting there in a restaurant drinking a nice bottle of your favorite wine. I know for me and the way it seems this real estate business works is that prospecting, blogging, door knocking, seminars, referrals, and eventually selling a home all takes time and a whole lot of patience. What’s the key ingredient in all of this? Customer Service! It’s not about the sale, it’s about the way customers are served. Did your level of customer service give your buyer or seller the “warm fuzzy” feeling or did they think you were just trying to make a buck off them? I’m learning that most of the expired listings are expired or cancelled because the home owner felt their agent wasn’t building a relationship or providing them with the level of service they wanted. Very few of the listings told me they weren’t sure why their home didn’t sell and a lot of them couldn’t even tell me what their agents name was. I’m not pointing fingers here because I’ve had to learn this lesson the hard way. It’s very easy during this rough time to make a quick sale (and they do happen) but I feel the focus needs to be on the relationship and a high level of service.